Getting Started with One Today

Getting Started with One TodayGoogle for Non-Profits has recently opened a new way to get noticed and an innovative way with which to raise funding for your nonprofit. With some minor restrictions as to which non profits may become involved, Google is now inviting new or existing nonprofit organizations to create their own projects and to register to use One Today. One Today is one of the smartest methods of fundraising I’ve seen in a long time.
Social networking, as we all know, can be a very powerful way to make a statement about your products and services. It can be equally as helpful for those things which you want to promote and to ensure that people who will donate can find and view the things that you have done and desire to do for the world around you. One Today makes it easier to accomplish those things by putting your non-profit in front of the people who will help you to accomplish your goals.

What is Google One Today and how can it be useful to you?
One Today is a mobile application that permits your nonprofit group to build and feature different campaigns or projects which need funding.
The idea behind One Today is that your organization can gain exposure and donations for the cause, and those who donate can make a huge impact by just donating one dollar a day – which is where the name “One Today” comes from. Whether your nonprofit provides support for foster kids, laptops for children, or feeds the homeless, you can use One Today to help spread the word about your non-profit and find ways to fund your mission and vision.

How does it work for those who donate?
One Today is only available on the Android (by Google) platform. The parties who use it to donate are sent a receipt after their donation is made. Those who donate more than $250 USD will even be credited with a tax deduction via the certificate that they get from Network for Good at the end of the year.

Getting started with One Today
In order to use One Today for your own nonprofit, just a few simple steps will get you started on your way to gaining recognition and receiving funding. Getting started is as easy as filling out the application and setting up projects on the One Today website.

Fundraising is easier with One Today. For non-profits to get started you must be a member of Google for Non-profits. You’ll have access not just to One Today, but also to Google Grants and many other perks for non profit groups. Google often grants non-profits funding for Ad Words up to $10,000 per month to promote their organization.

Finding out if you qualify to be included in the One Today app is easy. Typically, just your non-profit designation and your 501(c)3 number can be used to find out whether or not you qualify for adding your project to Google for Nonprofits, and hence to One Today.

Your approval normally comes to you in a day or two and allows you to connect with the people who are most interested in your projects and your causes. One dollar can make a big difference in your world, particularly when those one dollar donations come to you by way of social networking users who are spreading the news about your cause. Lower the cost of your nonprofit advertising and reach the people who can help you most with One Today for Google nonprofits.

For more information and a how-to guide visit

Grif Blackstone is the publisher of the Good News, the largest Christian newspaper in Florida and the president of Blackstone Media Group, a full service web design and marketing company. Grif has helped hundreds of organizations build an effective brand and help them communicate who they are to their target market. Writer, speaker, and consultant, Grif is known for technology and business and is highly caffeinated. Contact him at: [email protected] or 954-323-6737.


Leave a Reply

You must be logged in to post a comment.