The Art of Letting Go

“Do your best” is the Boy Scout motto I’ve been encouraging my sons with for the last 12 years. God always calls us to do our best; to do things with excellence and to lead as an example in order to stand apart from the rest.

In business, and in life, sometimes we have to recognize that our best is not going to be good enough. God has given everyone different gifts, skills and talents, and he wants us each to recognize them. As we all know, there are many parts of the body, and a hand simply can’t do what a mouth does. A great example of this is me attempting to trim my own hedges. After many years of trying, I realized that my best is just not good enough. I have no business trimming my own hedges. I don’t do a good job and I’m just not built that way. Once I acknowledged that there are other talented people who I know that trim hedges amazingly, my hedges started looking their best. Yes, it costs me some money but, in turn, I am able to help another business grow by letting them do what they do best.

The Revelation of Delegation
I also learned another valuable lesson: that by NOT spending the time doing something I had no business doing in the first place, I was able to free up some of my time to do other things that I do really well. I often say, “If we allow people to do what they’re best at, and everyone does a good job at what they’ve been designed and skilled to do, the world will flow a lot smoother.” Sure, I could attempt to fix my own A/C, trim my hedges, fix my car (well, kind of), do my own pest control; maybe even do my own dental work. But what good would that do in helping other businesses out, as well as in freeing up my time to work on my own business and spend time with my family? Once I realized that other people and businesses can do certain things better than I can, as well as more efficiently, I had great relief in my life and things started actually working better.

Is it Really Worth It?
One thing I see a lot of as the Publisher of the Good News is that most people are capable of designing ads – even dentists. Now, to be honest, I definitely would not want a dentist to design an ad for my company and, in the same token, I’m sure he wouldn’t want me to clean his teeth with those fancy, scary drills in my hands. I can probably do some real damage and, at the minimum, some very ineffective work. The same goes in marketing. Sure, Go Daddy gives you the tools to design your own website and to create your own email campaign, but are they really effective and do they look professional? In the long run, are you really saving money if your penny pinching initiatives do not produce the desired result? Are you really saving time (which is more valuable than money) when you tackle these things yourself? Do you wrestle to try to make things work as you attempt to do them yourself?

Share the Load
That’s not how God wants us to go through life; striving and trying to do everything ourselves. There is great joy in involving other friends, church members and businesses in your life and allowing them to labor alongside you. Life and business have become too complex these days to be a “jack of all trades.” And who really wants to do it all themselves anyway? I know I don’t! Over the years, I’ve surrounded myself with very key, wise and influential people who have helped me do life better and more successfully, all while having a lot more fun. I experience a decrease in stress and an increase financially, even though I’m spending more money on services and products with others. Test this theory and let go of some things – personal and business – that you can pay others to do, and I guarantee that you will find greater success, more time and greater joy!

Grif Blackstone is the president of Blackstone Media Group, a full scale web design and marketing company and publisher of the Good News, the largest Christian newspaper in Florida. Grif has helped hundreds of businesses build an effective brand identity to help them communicate who they are to their target market. Writer, speaker, and consultant, Grif is known as the “Efficiency Guru” for technology and business and is a coffee fanatic.

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