Time for a Rebrand?

Time for a Rebrand?Is your brand or reputation rightly representing the mission and vision of your company? Do you feel you are understood clearly by others? Sometimes we get so busy in business that we allow our brand or company image to go too long without some needed adjustments.
One thing we do very often is the rebranding of old, outdated companies that are in desperate need of an adjustment. Sometimes it’s a little adjustment, sometimes it is a major overhaul.

Wake up
The best place to be in is one of readiness and willingness to change. Have you come to a point of acknowledging that you need some help? Now is the time to engage a professional that can come alongside you and help you make the changes that need to be made.
God has given us all gifts and skills. Some things we are called and gifted to do ourselves, while others call for engaging talented outsiders to help us get the job done. Take me, for example. I am good publisher but a horrible editor. I have never been a good editor. From the start of the Good News, I have never been that guy. But I have always known that I need others alongside me to make the Good News happen month after month.

Assess and implement
Once you have acknowledged that your company’s brand needs help, you then must put together a strategic plan for change. A good plan examines all areas of the company to assess what is working and what is not. When I hear, “That’s just the way we’ve always done it,” I know those are the places we need to start when developing our rebranding plan.
Often times we can get so involved in the day to day operations of our company, we are unable to see the big picture view of things that need improvement. Clearly, the best assessment of your business and your brand comes from an outside consultant that can be honest with you. This should be a person who cares about your company and its future.

Change is good
If you think in terms of the age of a website or a social media strategy, three years ago is a long time. Think about all of the modern social websites that didn’t even exist three to five years ago. When was the last time you even looked at your website, much less updated it? Did you know that if you don’t update your website, search engines will stop indexing it?
Additionally, refreshing your brand does not begin and end with your online media. Other media like print, TV and radio have to change too. If you look at longstanding successful companies, they adapt, change, tweak, innovate, turn, fix and then start the process all over again.

Now how about you personally? Is it time for you to assess and examine yourself? I know sometimes I can be driving down I-95, be just the slightest bit distracted talking on my headset, and miss my turn. It then takes a little rewind for me to get back on track.

Think about it: how and where is your company’s brand being represented? Is it rightly representing you?

Grif Blackstone is the president of Blackstone Media Group, a full scale web design and marketing company and publisher of the Good News, the largest Christian newspaper in Florida. Grif has helped hundreds of businesses build an effective brand identity to help them communicate who they are to their target market. Writer, speaker, and consultant, Grif is known as the “Efficiency Guru” for technology and business and is a coffee fanatic. Contact him at: [email protected] or 954-323-6737

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