Allied Kitchen and Bath is Paying it Forward

Few business owners exemplify “paying it forward” as extravagantly as Bill Feinberg, of Allied Kitchen & Bath. His company’s designer showroom was built to host community events, with a working kitchen often utilized by celebrity chefs and a grand staircase that becomes center stage. Since Bill and his brother Joe founded the company in 1984, Allied Kitchen and Bath has hosted and underwritten close to 200 charity events, raising millions of dollars for local non-profits.

A 2013 Excalibur Award winner, Bill Feinberg was recognized among other community icons for his business achievements and civic contributions. He recently completed his term as chairman of the board for Habitat for Humanity of Broward County, where he was part of the team that allowed Habitat to obtain a 9-acre parcel of land, which will be the site of “A Rick Case Habitat Community” 77-home build in Pompano Beach.

Feinberg serves on the U.S. Army Advisory Council of Broward County and received a Seven Seals Award for employers support of the guard and reserve. He formerly served as board chairman of the Leukemia and Lymphoma Society of South Florida and currently serves on the Greater Fort Lauderdale Chamber of Commerce Board where he is their incoming chair beginning in 2020.

Allied Pays it Forward

While Allied Kitchen and Bath has become a recognized leader in design and home remodeling, offering top-notch customer service, quality products, design aesthetics and construction expertise, it’s no surprise that Feinberg said, “One of our company’s core values is giving back.”

Asked where that motivation came from, Feinberg admits, “It’s kind of morphed into more than it was ever meant to be. After losing my dad, it all started there. As a company we’ve always tried to give back, but when my dad passed away it was sudden. It was quick. It was surprising, and I felt like I wanted to do something for his honor.”

He started with a goal to raise $10,000 for the Leukemia Society. Although the South Florida Chapter had recently broken up, he met with a representative and in three months organized an event in his father’s name that surpassed his goal, raising $100,000. “It was amazing, and I was like, wow!” Energized, Feinberg began to ask, “What are we going to do next year? How are we going to top it?” Devoting four years to the organization, Feinberg became chairman and helped raise $200,000 the next year,  $250,000 the following year and $300,000 in his final year.

“After a while I felt it was a big charity and there were a lot of other charities that needed help, so when we built this showroom a few years later, we built it to host events for a lot of charities.” And the list of charities who have benefitted from their hospitality is extensive: Ann Storck Center, Arc Broward, Broward Children’s Center, HANDY, Brookwood Home for Girls, Breast Cancer, Glam-A-Thon, LifeNet 4 Families, Boys and Girls Clubs, Can’t Stomach Cancer, Habitat for Humanity, Henderson Behavioral Health, JAFCO, National Women in Construction, Starlight Children’s Organization and Special Olympics, to name a few.

“It’s about getting people together, opening up our space… and there are great people that are involved with charity… We just keep going and have fun with it. It’s become a hobby,” said Feinberg.

But it’s the accomplishments of the family business that make this hobby possible. Raised in a middle-class family in Philadelphia, Feinberg said, “My parents taught us to love everybody, try to do good, don’t lie, be honest and help others. My dad was a hairdresser, and I went to work with him for many years, washing hair, sweeping floors and taking out rollers in ladies’ hair. I watched my dad work really hard and always admired him for the respect he showed to the ladies whose hair he did. He was always such a gentleman.”

In 1979 Bill Feinberg moved to South Florida and learned sales and construction while working at his cousin’s home remodeling company. His three brothers – Joe, David and Robert – followed him to Florida and in 1984 they opened Allied. Since then the company has grown little by little every year. “We haven’t grown fast, but we’ve grown steady and strong,” said Bill. “We’ve withstood two recessions, hurricanes. Sometimes it’s hard, but we love what we do and we’re very committed.”

Feinberg emphasized, “A big part of our success formula is that people are buying our family and they know we’re going to be there for them. The promises we make are kept and someone is always here. I tell people when you hire us, you hire all of us. So you call here, you need something, you say, ‘Great, let me talk to one of the brothers.’”

Described as a design build company, Allied Kitchen and Bath takes projects from start to finish from your initial ideas all the way through construction. Feinberg said, “We’re a turnkey operation, specializing in kitchen, bath and whole house remodeling. We don’t build houses, we don’t build additions, but we remodel the whole house.”

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