Angel Tree Program Launched on Giving Tuesday

The Salvation Army of Broward County launched its popular Holiday Angel Tree program beginning Giving Tuesday, November 27. This year, The Salvation Army of Broward is offering two easy ways to give – through visits to local retail locations and, for the first time, through The popular holiday initiative provides a unique opportunity to involve the community in a direct way, allowing them to become personally involved in sharing with those less fortunate.

“For almost 40 years, The Salvation Army’s Angel Tree program has embodied the giving spirit of the Christmas season through faith, hope and generosity,” said Major Keath Biggers, Area Commander for The Salvation Army of Broward County. “Adopting an angel is the simplest and easiest way to bring joy to thousands of less fortunate children and families right here, at home, in our community. Even the smallest gift donation can make a huge world of difference to those experiencing seasonal hardship.”

The Salvation Army works with several other agencies in our community to identify and qualify those families who need the most help.  Each year, it delivers more than 3,200 gifts and holiday cheer to Broward County recipients.

Charitable individuals and groups seeking a simple opportunity to brighten a family’s holiday can “adopt” any number of angels from special trees at the following retail locations:

*Galleria Mall, 2414 W Sunrise Blvd., Fort Lauderdale, FL 33304

*Westfield Broward, 8000 W Broward Blvd., Plantation, FL 33388

*Pembroke Lakes Mall, 11401 Pines Blvd., Pembroke Pines, FL 33026

*Walmart, 6001 Coral Ridge Drive, Coral Springs

Each Angel Tree tag details a child’s wishes, sizing and other pertinent information plus packaging and instructions. Each donor fulfills the gift request on the tag ($25 to $30 per child, as this may be the only gift the child receives). Unwrapped gifts may be delivered back to the Angel Tree location by Friday, Dec.14.

Benefactors who may not be able to travel to retail locations or wish to save time can purchase gifts directly by visiting the Salvation Army’s Virtual Angel Tree online at at Shoppers can browse and choose from a list of items, each accompanied by a blurb detailing the child recipient’s name, gender and age. Gifts purchased through the Angel Tree Registry will be sent directly to The Salvation Army of Broward (via choosing the address location upon checkout).

Gifts purchased are sorted and organized by volunteers and then prepared for Toy Shop distribution which takes place on Friday, December 21. 

For more information about the Angel Tree Program or how to host a tree, please contact Alyse Gossman at (954) 712-2431 or email [email protected]

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