By: Drew Morton

The American Cancer Society – South Palm Beach Chapter Leadership announced that Making Strides against Breast Cancer will take place on Saturday, October 26, 2013 at 8:30am at Mizner Park Amphitheatre in Boca Raton.  To be a successful event, the organization seems to cling to the notion that it takes a village.  “Leadership always wants to make the current year’s Making Strides against Breast Cancer better than the last but all of our chairs, committee members, volunteers and donors have a place in making it all happen,” said Jamie Lober, Public Relations Chairman for the American Cancer Society – South Palm Beach Chapter.

With regard to her own involvement, Lober stated that she loves her local American Cancer Society and feels strongly about their mission and programs.  “I feel blessed to be the Public Relations Chairman because I get to serve as the lead champion for the Making Strides against Breast Cancer campaign and it is my duty to engage the community,” said Lober.  Given that Strides is already a tradition among many families and friends in SouthPalm BeachCounty, her role has not been too tough.  “People want to participate but I am glad that I can be the one implementing creative community marketing efforts that create a buzz and generate excitement leading up to this walk because I firmly believe that every walker and every step makes a difference,” said Lober.

With many breast health organizations out there, you may wonder why the American Cancer Society is the best choice if you are looking to give back.  “Just look at the facts which are that we are considered the most trusted source for cancer information next to your family doctor and we are somewhere people can depend on 24 hours a day, seven days a week for accurate information,” said Lober.  It is well-known that the American Cancer Society invests more in breast cancer research than any other cancer type and nearly all of the research they fund has potential against breast cancer.  “This should be a particularly important cause to our state because one in eight women here will develop breast cancer during her lifetime and we rank second in the nation for the number of new cases each year and third in the number of breast cancer related deaths,” said Lober.

As for frequently asked questions about Making Strides against Breast Cancer, Lober tells that getting involved is simple and reiterates that the American Cancer Society’s mission is to save lives by helping people stay well, get well, find cures and fight back.  “We like to say that together we are creating a world with less breast cancer where people celebrate more birthdays and by signing up to create a team and start fundraising today, you can do exactly that,” said Lober.  People are urged to visit www.makingstrideswalk.org/bocadelrayboynton for more information.