For the first time in 130 years, The Salvation Army is starting its annual holiday fundraising campaign early in order to rescue Christmas. The funds raised through the organization’s iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high.
Based on the increase in services already provided in response to the pandemic, the organization could serve up to 155 percent more people in 2020 with Christmas assistance, including putting food on the table, paying bills, providing shelter and helping place gifts under the tree – assuming the resources are available.
“Our ability to raise vital funds to serve those in need this Christmas and beyond is at risk,” said Commissioner Kenneth G. Hodder, National Commander of The Salvation Army. “We need everyone who has the capacity to come alongside us and ensure that the holiday season is bright for millions. Our hope is to offset these challenges to meet the increasing demand for services across our nation.”
Since March, The Salvation Army USA has provided more than 100 million meals, 1.5 million nights of safe shelter, and emotional and spiritual support to over 800,000 people. Now more than ever, they’re making it safer and simpler to donate in order to support the most vulnerable in our nation:
Every donation provides help and hope to those in need, and all gifts stay within the community in which they are given. Visit RescueChristmas.org to donate. If you need services, please visit SalvationArmyUSA.org.