Not too long ago the headlines read “Victoria’s Secret to Target Tweens.” There has been a wave of response to this story. The majority of folks have voiced protest over the controversial direction Victoria’s Secret is taking by targeting a younger demographic. We have seen this tactic used in countless campaigns including tobacco and movies. Reel in the younger audience and they are yours for life. It is effective. It works. I do not have a bone to pick with the marketing plan. It is simple and it makes money. Maybe I am a bit naive but I really do […]
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- Lori Harding
- 12 Jul 2013
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