In this era of decreasing church attendance in many regions of the country and in various demographic segments of our society, some churches have turned to innovative marketing strategies in an intentional approach to draw the unchurched in the doors or to take the gospel to them where they are. In the eyes of some, the ends always justify the means, and these techniques are seen as cutting edge and effective tools to reach a jaded and turned-off generation. Others see these approaches as “going too far” in an effort to be “relevant” and to identify with the target audience. […]
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- Bob Woods
- 8 May 2014
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