Eyewear company Warby Parker has a new concept in vision. With their “Buy a Pair, Give a Pair” program, similar to Tom’s shoes, the Certified B Corporation seeks to build a company which does good in the world. Warby Parker’s mission is not just to make a profit, but to profit humanity. History The name Warby Parker was inspired by the writings of American novelist and poet Jean-Louis “Jack” Kerouac (1922-1969). Two of Kerouac’s early characters uncovered in his personal journals — Zagg Parker and Warby Pepper — provided just the right aesthetic the company was seeking. Without living long […]
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- Finley Walker
- 4 Oct 2013
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