One of the first questions I ask leaders who want input on a new idea is, “What does your research say?” I’m shocked at how few have good research in hand before launching major initiatives. I think research scares most people. However, we have found that research is revelatory and vital. Maybe debunking these six myths about research will help demystify the process. Myth #1: Research tells you the truth Research reports don’t give you big, mind blowing conclusions. Instead, they provide a better understanding of the reality of your present circumstances. A good research report guides you on […]
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- Rob Hoskins
- 10 Mar 2021
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