I was recently blessed to share the mission and history of Live the Life South Florida with a group of people outside of Florida. A wise man approached me afterward and said, “Good job, but remember, you tell them, and then you tell them again.” I laughed and thought, how very true. Studies suggest that repeated statements are perceived as more truthful than statements made less frequently. In simple terms: Frequency breeds familiarity, and familiarity breeds trust. Not only do consumers remember an account that gets repeated, but they are also more likely to believe it, and think it is […]
-Read MoreThe Tale of Two Families
- Lisa May
- 4 Aug 2020
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