Business & Finance

The Psychology of Investing

Investing should be easy; just buy low and sell high, right? But most of us have trouble following that simple piece of advice. Why is it so hard? It has to do with fear, greed and something called the “Investment Psychology Cycle.” As the market cycles upward, it draws investors in, but they may pay […]

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Time for a Rebrand?

Is your brand or reputation rightly representing the mission and vision of your company? Do you feel you are understood clearly by others? Sometimes we get so busy in business that we allow our brand or company image to go too long without some needed adjustments. One thing we do very often is the rebranding […]

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The Benefits of a Roth IRA

A Roth IRA is an individual retirement account that offers a valuable future benefit: tax-free income in retirement. Although there is no up-front tax deduction for Roth IRA contributions as there is with a traditional IRA, Roth distributions are tax-free in retirement… when you follow the rules. Imagine saving the maximum into a Roth IRA […]

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Make Me Look Big

A recurring theme to meetings with new clients lately is, “We’ve been burned by other marketing companies. We’ve spent a lot of money and have gotten no results. I need you to work fast to make my company look big for a potential new customer AND start getting me new sales right away!” These are […]

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The Challenges of Retirement

In a recent North American survey by Allianz Life, more than 3 of 5 people between the ages of 44 and 75 said they worry more about running out of assets than about dying. Funding a 30 year retirement will take financial planning prowess as you juggle the effects of longevity, inflation, healthcare costs, taxes, […]

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Marketing for Non-Profits

One thing that I love about what I do is that I get to work with so many non-profit organizations. To hear the heart, passion, mission and vision of what God is doing through people is amazing. When it comes to branding and marketing for non-profit organizations, I have found that the majority of successful […]

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Planning for College

With college costs increasing at twice the rate of inflation each year, most American families now intentionally view a college savings plan as a fiscal necessity, not an option. Today’s low cost four-year college will be $60,000 or more and a private school education will be $160,000. If you compound today’s price by the 8 […]

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5 Key Elements for Communication

If you, as a company or individual, want to develop great relationships with your customers, members, or supporters, you must have a strategy for effective communication. In order to communicate with your customers or supporters successfully, you should be providing information on a regular basis which is both relevant to their needs and in line […]

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Why to Invest

Investing. This topic generates more discussion and controversy than virtually any other in the financial arena. Almost everyone wants to know how to make the most money with the least risk. But for believers, the question should not be where to invest, or how to invest, but why to invest. Should Christians speculate with money, […]

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Gifts & Talents

Have you ever asked friends or colleagues what they think about your do-it-yourself website? Do people say, “Wow that’s interesting?” Or, when they look at your website, flyers or marketing material, do they say things like “nice”, “interesting”, or “hmm, that’s different?” The truth is, most of your friends are probably not marketing professionals, nor […]

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